Kingfisher
2006-05-24 20:44:37 UTC
Following research and feedback from customers, Frontier Airlines has
launched its new website FrontierAirlines.com. (5/24/2006)
The airline expects the new site to become the primary driver of its ticket
sales.
Jeff Potter, president and chief executive officer, Frontier Airlines said
the goal with the new site is to increase the web bookings by over 40
percent in the next year, which would reflect a significant savings for us
in terms of distribution costs.
Frontier intends to drive traffic to its new website with several new
offers: Free DIRECTV for all passengers who book online; Double miles to any
destination booked online (With the lowest free ticket redemption level in
the industry at 15,000 miles, passengers can earn a free ticket with just
two round-trips from LA to Atlanta; Frontiers low fare guarantee (If a
passenger finds a Frontier airfare lower than what is offered on
FrontierAirlines.com for the same flight on the same day, Frontier will
credit the passenger with 2,500 EarlyReturns miles).
Our new site was built from the ground up with the goal of providing the
best experience of any e-commerce website, bar none, said Lowell Miller,
director - IT Planning and Business Solutions. Each website iteration was
reviewed by over 70 stakeholders, so the culmination of the new
FrontierAirlines.com was truly a complete team effort involving every
department within Frontier Airlines as well as our customers. However, this
is only the first step with many improvements still to come.
Frontiers new website is based on the latest and greatest technology
platforms from Sun Microsystems, including Solaris 10 Operating System (OS),
Java 2 Platform Enterprise Edition (J2EE) and Sun Fire X4100 (x86, 64-bit)
servers. The hardware was chosen based upon its scalability and strong
performance metrics. In addition, the new site is being hosted by ViaWest
with quadruple redundancy at data centres around the country.
launched its new website FrontierAirlines.com. (5/24/2006)
The airline expects the new site to become the primary driver of its ticket
sales.
Jeff Potter, president and chief executive officer, Frontier Airlines said
the goal with the new site is to increase the web bookings by over 40
percent in the next year, which would reflect a significant savings for us
in terms of distribution costs.
Frontier intends to drive traffic to its new website with several new
offers: Free DIRECTV for all passengers who book online; Double miles to any
destination booked online (With the lowest free ticket redemption level in
the industry at 15,000 miles, passengers can earn a free ticket with just
two round-trips from LA to Atlanta; Frontiers low fare guarantee (If a
passenger finds a Frontier airfare lower than what is offered on
FrontierAirlines.com for the same flight on the same day, Frontier will
credit the passenger with 2,500 EarlyReturns miles).
Our new site was built from the ground up with the goal of providing the
best experience of any e-commerce website, bar none, said Lowell Miller,
director - IT Planning and Business Solutions. Each website iteration was
reviewed by over 70 stakeholders, so the culmination of the new
FrontierAirlines.com was truly a complete team effort involving every
department within Frontier Airlines as well as our customers. However, this
is only the first step with many improvements still to come.
Frontiers new website is based on the latest and greatest technology
platforms from Sun Microsystems, including Solaris 10 Operating System (OS),
Java 2 Platform Enterprise Edition (J2EE) and Sun Fire X4100 (x86, 64-bit)
servers. The hardware was chosen based upon its scalability and strong
performance metrics. In addition, the new site is being hosted by ViaWest
with quadruple redundancy at data centres around the country.
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